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"David, I wish to thank you wholeheartedly for your exceptional work in preparing the survey and conducting the survey. Your report is thorough and just terrific. You have done a fabulous job and it's been a real pleasure to work with you. You have been extremely accessibly and responsive throughout this entire process. Thank you for helping our organization in such an important way. I will highly recommend your services to any group I hear about that needs similar help."
Elizabeth Brunstein Banta
Beatitudes Center DOAR
Phoenix, AZ
Hybrid: The Best of Both Worlds
Qualitative provides the insights that come from listening to your customer's voice in-depth.
Quantitative provides the numbers.
Now you can have both in a web-based survey that offers not only the usual text based questions (e.g. multiple choice, true/false, choose from a list, open-end, etc.) but also one or more open-ended video questions to which participants respond with their own video answers.
You get the numbers you need for generalizability. You get the customer's voice (and face) to capture the real feeling of their responses.
Integrating video open-ends into your web survey provides a uniquely rich perspective. Your survey takers will be engaged in ways not possible before, giving you their candid opinions, attitudes and thoughts – beyond just a few sentences of text. The video below will give you a sense of how this would work, though the survey implementation would be a bit different than in this example.
Call now for more information!
