e-focus-groupsbrings vital customer input into such processes as:

  • New product development and evaluation
  • Product positioning
  • Product naming
  • Usability testing
  • Advertising/communications development and evaluation
  • Brand image testing, building, and/or differentiation
  • Customer and/or employee satisfaction
  • And more…

e-focus-groupsdoes this by helping you listen to the voice of your customer (whether B2B or consumer) using such qualitative/quantitative modalities as:

  • Online Focus Groups (real-time, text-based or video)
  • Traditional face-to-face focus groups
  • Individual indepth interviews (in-person or virtual)
  • Multi-day Threaded Discussions
  • Mobile (quant or qual or both)
  • Quantitative web surveys

We are eager to discuss your particular needs (whether online focus groups or other) and tailor our services to meet them. Call us today!