Qualitative Market Research & Online Survey

"The web survey you sent out to your online panel helped us to win a $250 million account with one of the major pharmaceutical companies. I especially appreciated your pricing, speed, and intelligence in executing this project."

Wahab Ghaznavi
Director of Consumer Insights & Accountability
TargetCast TCM, NYC, New York

"It was a great experience working with Dr.David Van Nuys of e-FocusGroups, as he proved very reliable, trust worthy, highly efficent, and delivered a survey with far more responses than expected at a very fair price. All this without the neccesity to meet each other face-to-face."

Jonathan Cardona
Entrepreneur
Malta

"The final report and verbatims were exactly what we were hoping for. We were able to incorporate the learnings into the presentation in time, so everything worked out well. Thanks for making it happen."

Joe Feldman
Rubin, Postaer & Associates Advertising
Santa Monica, CA

"David, I wish to thank you wholeheartedly for your exceptional work in preparing the survey and conducting the survey. Your report is thorough and just terrific. You have done a fabulous job and it's been a real pleasure to work with you. You have been extremely accessibly and responsive throughout this entire process. Thank you for helping our organization in such an important way. I will highly recommend your services to any group I hear about that needs similar help."

Elizabeth Brunstein Banta
Beatitudes Center DOAR
Phoenix, AZ

"Just wanted to let you know that the final pitch meeting went extremely well, and your research really helped solidify our recommendations.. So, again, we really appreciate your help, flexibility and dedication to making this happen, and hopefully we can have a few more projects come out of this one!."

Joe Feldman
Director of Strategic Planning
Donat/Wald Advertising

 

Survey Research

Qualitative and quantitative research often go hand in hand, one supplementing the other.

A quantitative web-based survey can provide the numbers you need to back up qualitative insights.

We will design a survey for you and place it on our own secure web site.

Your interactive, online survey can have a mix of closed-end questions (quantitative) and open-end questions (qualitative), according to the needs of your project.

For example, see the survey we did for a client testing interest in a new product.

Moreover, we can now add respondent video open-ends to your survey, adding a qualitative component that allows you to see/hear your cusomters. Integrating video open-ends into your web survey provides a uniquely rich perspective. Your survey takers will be engaged in ways not possible before, giving you their candid opinions, attitudes and thoughts – beyond just a few sentences of text. The video below will give you a sense of how this would work, though the survey implementation would be a bit different than in this example.

Another quantitative approach we can execute for you is a CATI phone survey. Our Computer Assisted Telephone Interviewing (CATI) service comes complete with real-time, online reporting. Watch your survey being completed question by question and save time generating reports with report-ready graphs.




   
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